How to find Keywords that match my website theme

Figuring out the purpose of your website is easy and direct. But this is the step that people often overlook when building a new website. Don't miss out on all the traffic you can generate by find the core purpose and them of your website and sticking to it.

[Airline Pilot Demand] is a great keyword phrase. 

If this step is something you missed, you can correct the problem by finding the theme of your existing website now. To do this you must find out Exactly what your site is about and what kinds of visitors you need.

If you are a website that focuses on selling home-built airplanes, you need to find exactly what that means, narrowing down the kinds of airplanes you consider to be home-built is mission critical. You may also consider the direction you wish to take the website in the future. Think about if you only want to show home-built airplanes or if sometime in the future you might consider expanding your website with classic aircraft that aren't exactly home-built.

You also should spend some time thinking about your service area. Are you a local business, or would you consider working on a global market. The more specific you get the better your keywords will match up with the right people.

After taking some time to write down what your website is about and all the things you are NOT about you might have a list that looks something like this:

• We work on only airplanes that are built between the years 1950 and 1970
• The airplanes we work on are American-made; not foreign
• We install only radios that existed in the 1950's on all our airplanes
• We are a local business, but do except clients from all over the Country
• We help sell Non-Home-Built Airplanes 

Now that you've figured out your theme, we need to develop keywords that best represent our theme. Remember that at this point there are NO bad keywords. You need to think of a big list of possibilities. Here are some tips to help you develop this big list.

• Natural Language: What would I search for to find products like mine?
• Other Perspectives: What would someone else call what I do? (try asking your mom to define what you do)
• Customer Mindset: How do "normal" people speak of products you offer?
• Industry Jargon: What do the "experts" say when searching for your product?

How to Organize my List of Keywords

While you are compiling all the keywords for your website you should think about them in broad and narrow ideas. You will want to build a small chart with broad keywords on the left and more specific keywords on the right. This will help you find the great keywords later. Do something like this:

Keyword list guide

home-built airplanes

home-built airplanes 1950 - 1970

Classic Airplanes America

Classic Airplanes Cessna

     Classic Airplanes Cessna 172

          Classic Airplanes Cessna 172rg

          Classic Airplanes Cessna 172 not flyable

Home-built Airplane RV4

     Home-built Airplane RV4 red paint

     

Now that you have your list built, lets take a hard and long look to see which ones go best with your theme. A good trick to use is to put your list in word, right click on each work and look for synonyms. Any keyword that has a similar meaning is a good keyword.

You can also use the search engines to find good keyword synonyms by using ~ before the word you want synonyms for. for example: [~classic aircrafts] returns searches that also contain the word [Vintage].