Hello Everyone and Welcome to My Online Etsy Marketing Course.
You are probably here because you saw my post in the Etsy Facebook Group. I was trying to think of the best way to go about helping people make the most out of their Etsy Shop Experience and thought I would give you some tips, tricks and helps.
Why you ask?
Because, I believe in paying it forward. I'm also sick and tired of seeing so many Etsy Shop Owners Fail to have the kind of success they could have if people just knew about their products. Not to mention if the Etsy Owners knew more about online marketing.
Summary of what you will learn
In this Course I will Show You:
- How to create a landing page. (a one page website meant to capture someone's email address)
- How to use an Auto-Email System. (set up an email system that will automatically send out your pre-writen emails to people after they give you an email address from your landing page)
- How to direct your views to purchase on your Etsy Shopping Cart
Step 1. Sign up for Automation Hero.
Confirm Your Account.
Check your
spam folder for the confirmation email. Click that and you're in.
Step 2. Dashboard Walk Through
After you log into your account this is your dashboard. Kind of like your new office. Here you will find everything you need to help promote your business.
University
The University is a place where you can find "how to" videos, Marketing Strategy Discussions and Inspirational interviews.
Campaigns
Campaigns is where you build your sales funnels. I know these phrases sound like they came from another planet, but that is what internet marketing people say. Let me define some of the terms for you.
- Campaign: Place where you build a landing page, Email Follow-ups
- Sales Funnel: Is the process of walking potential customers from interested to sold.
- Landing Page: Is a one page website with one distinct purpose and advertisement.
- purpose: capture some interested persons email or name or phone number.
- advertisement: If I sell bracelets and headbands for kids I would only showcase one of those products on the landing page. Remember, each product you promote needs its own landing page and sales funnel. That way you can know that the emails that came by way of the bracelet landing page are interested in bracelets and the emails interested in headbands are interested in headbands. That way you can send each person emails about what they are interested.
Practical Application:
If I own an etsy store where I sell homemade headbands, bracelets and other crafts. I would build a landing page with the purpose of getting visitors information like their email.
Contacts
As people visit your landing page and fill out their emails, these people will show up as contacts. You can find a list of everyone here in the contacts section.
Emails
The emails section is where you store all of your pre-written emails. You can have as many emails as you would like and store them here.
For example: When someone comes to your landing page promoting headbands and how great they are, They can sign up to learn more by imputing their email into the page. When they do that you can have a couple pre-written emails that are automatically sent to that person talking them through the benefits of headbands or How to make their own headbands. The purpose of these emails is to build some kind of relationship of trust with your audience without having to write every single person their own personalized email. If you had to do that you would work all day writing emails and never get the chance to do anything else with your time.
Social Hero
By Clicking on Social Hero you can quickly and easily connect to facebook, linkedin and twitter. Social Hero is a large scale posting tool. This is the place where you can schedule social posts promoting your sales funnels and landing pages. This is how you get free traffic to your Etsy Shop.
Side Menu
Notice how you can navigate the site by clicking on the menu to the left.
Step 3. Lets build a Campaign
First click on "Campaigns"
This is your Campaign Dashboard
Notice how you still have your menu on the left.
Click New to build a new campaign.
You have discovered the many different possibilities you can choose. These are all pre-built landing page templates that you can tweak without knowing any programming.
In this example we are choosing the the landing page with the cup of honey. Don't worry, you can change any image and the text on any page.
Go ahead and click "choose" on the Template you want to use.
Now that you have selected the Template you want you are taken to the campaign page for that template.
This is your landing page.
By clicking edit you will enter Design Hero. This is where you can change the pictures and text on the web page.
or you can click "Preview" to view the page in your browser.
You landing page is live as soon as you created it. The link you will eventually send visitors to is this one. Click it to see the link or copy and paste the link into your browser.
The "Follow Up" tab located above your campaign is where you connect your pre-written emails to send to those people who input their emails on your page.
Traffic is another place that shares with you how to get free internet traffic to your page.
Step 4. Landing Page Design
Lets go ahead and click edit on the Landing Page
Now you are in the Design Editor known as Design Hero.
The first thing you will notice is "the walk through". This will teach you how to change up the images and text on the page.
You must save your work by clicking save. Especially before you click the back button.
After you have taken the tour click "End Tour" and save your work.
To change text simply click on the text you wish to change.
Write your new text in the editor
Click Save
Notice How I changed the text to Say "Learn about Headbands"
Click Save when you like what you see.
Next, we need to change the images to match our them of headbands.
Click on the Image you wish to change.
Click on the Image Icon.
Notice how a new menu appears on the left.
Click Browse
Select an Image from your computer
Click Upload Image
Now click on the Image.
The image is now on your page. You can adjust the width and height of the image before you click save.
When you're done adjusting the image click "Save".
Now the image is on the page and the menu is gone until you click on another image.
Do the same thing to all the other images you wan to change.
Here is what my page looks like after I changed the images.
Don't forget to change images and text on the bottom of the page.
Click Save
Click Back to go back to the Campaign Menu.
Now we are back at the campaign dashboard.
Lets click on the link to see how the finished product looks before you start sending traffic.
Now go back the the Campaign Dashboard
Step 5. Email Follow Ups
Lets add some follow up emails for those who give us their emails. Click "Follow Ups".
Welcome to the Follow-Up Dashboard.
Notice how we haven't created any emails for this Sales Funnel.
Click New Follow Up
This is where you attach emails to your campaign.
Trigger
A trigger is like an if then scenerio. This is the "if" that causes something to happen. For example: "If" a contact is created then...
Action
This is the "then" part of the scenerio. For example: If a contact is created "then" send them an welcome email.
These are the "then" options. Add tag, Remove tag, Email.
We are going to use the send email option.
We have yet to create an email for this campaign so click "Add New Email"
You can Change the From Name on the Email.
You can change the from email address to your business email.
You can write the subject of the email.
What are you going to name this email? This is for your records when you have a ton of emails in the system.
If you know HTML then you can write your email using HTML
But if you don't know HTML then you can click "Text Version"
This is the body of your email. Go ahead a write your heart out. Remember, people who sign up to learn about headbands want to hear about headbands. Think twice before talking about family vacations instead.
Done with my email. I wrote a short welcome email with a link to buy headbands at my etsy shop.
Here is the link to my etsy shop.
Click "Create Email" when finished.
You can preview your email here.
You can click edit on the right to change it until its perfect. Or you can destroy it "delete".
After You finished Click "Campaigns".
Notice your campaign you build earlier in in the list.
Step 6. Change Up Your Campaign
Link to your Page
The name and link to the webpage.
Change Your Campaign Name
We still need to name our campaign so we can remember it.
To rename your campaign click the edit icon.
You can edit the name here.
I changed my name to "Red Headbands" to help me remember what the Sales Funnel is about.
If you don't like our default link to your page you can connect your own domain by clicking "Add Domain"
Click "Update Campaign"
You can go back to the campaign dashboard by clicking "back" or "Campaigns".
You've successfully changed the Name of your Campaign. Click on the Name of your Campaign.
Step 7. Connect Follow Up Emails
Click "Follow Ups"
Click "New Follow Up"
Select the Email message you wish to connect. Click "Create Sequence"
Notice that the number of followups appears on the Follow Ups tab
Feel Free to change up the "Thanks Page". This page is where the visitor goes after they sign up for your email list. You want to thank those people who sign up. That's why most campaigns have a thank you page.
Step 8 - Getting Free Traffic
You're Finished with building your first campaign. Now its time to get some traffic. Remember the link to your finished campaign.
Click on Social Hero
You first must connect your social accounts to schedule social posts. The reason Social Hero is so important is because it allows you to schedule posts containing the link to your sales funnels any where on these social networks. This way you can connect with the people most interested in your types of products.
Start by connecting Facebook.
Say Okay
Now I'm logged in.
Click "Add Post"
Change the Date you wish to post your message.
Select a Time you want your message to go out.
Write a Message that you want to post. Remember to post your message with the link to your campaign we just built in order to get the visitors you need.
Select the groups you want to post your message to and click "Schedule".
After you click "Schedule" then appears your calendar. This is where you can view all the posts you have scheduled. Pretty useful when you need to keep track of your post.
This is the post we just made. You can click it to delete it.
When you are ready to schedule another post click "New Post"
When you are all finished you can click on the home icon to return to your Dashboard.
Step 9. Contacts
Welcome back to your dashboard.
To view the people as they fill out their emails click "Contacts"
If you already have an email list of customers then go ahead and import them into your contact list.
by click "Import"
